Despite being revealed more than four years ago, will still know almost nothing about Blizzard's top secret next-gen MMO, Project Titan. There are still no official details about the game, but a job listing on Blizzard's web site gave out a few valuable hints.
The job listing for "Franchise Development Producer" for a "next-gen MMO" seeks a candidate who would "Work with major consumer brands to facilitate product placement and licensing within the world of Blizzard Entertainment's next-gen MMO that enhances the gameplay experience."
Of course this won't be the first time we see franchise placement in games, but it definitely means that Project Titan won't be a World of WarCraft clone and that it won't take place in fictional worlds. It is also worth noting that the job listing didn't reveal the extent of product placement in the game which could be anything from simple billboard advertisements inside the game world to drinking Coca Cola to restore health.
The Franchise Development Producer will also be tasked with expanding "the next-gen MMO brand outside of the gaming industry" by negotiating deals for tie-in products and merchandise like novels, books, comic books, clothes and even short movies.