The Norwegian division of Electronic Arts is taking fire from the press there after it was found that it has tried to send Battlefield 3 review copies only to reviewers who are likely to give it high ratings.
As dumb as it looks, the Norwegian division actually sent out a semi-straight forward survey to gaming media outlets, in order to weed out the reviewers who wouldn't rate the game highly.
The survey included questions such as:
- Did the reviewer personally review BFBC2 or Black Ops?
- What score did he give it?
- What is his past experience with Battlefield?
- Is he a fan of Battlefield?
- Is he a fan of Call of Duty?
- Has he been playing BF Franchise? BFBC2? 1943? BF2?
- Has he expressed enthusiasm or concern for BF3? What are they?
- Did he play the beta? Did he enjoy it / get frustrated with it?
- What is his present view on the game?
EA has acknowledged and apologized for the scandalous survey and brushed it off as a "mistake" caused by "human error." Good to know that this wasn't caused by another type such as a "computer error" or may be an "alien error."