In a move that reflects the importance of both platforms for Microsoft, the company has pledged to spend 1 billion U.S. Dollars to promote its new Windows Phone 7 line as well as its recently launched Xbox 360 motion sensing controller, Kinect.
The Billion dollars will be split almost equally between the two platforms.
Kinect's $500 million will be used to air ads on Nickelodeon and Disney's websites; the popular ABC "Dancing with the Stars" reality TV show and Fox's "Glee"; Time Inc.'s magazinesPeople and InStyle;
Windows Phone 7 advertising campaign has already started with a series of ads which emphasizes on the new platform's focus on letting users perform tasks quickly and "get back to life."
Additionally, a Times Square Event, a YouTube page takeover, a Kellogg's cereal promotion, a Pepsi promotion, and a Burger King promotion are all planned to promote both Kinect and Windows Phone 7.