Frank Gibeau, head of labels at Electronic Arts admits that they had a lot of trouble at the beginning of the current consoles generation, but he believes that they’ve sorted out the reason behind that and that they are going avoid such problems during the eminent next gen consoles launch.
Gibeau believes that all their trouble stemmed from a single core issue: they didn’t have a powerful enough game engine to harness the power of Xbox 360 and PlayStation 3 at launch; A mistake the company is determined not to repeat by taking advantage of their proprietary Frostbite engine.
"[Frostbite] is tailor made for next-gen hardware, so we're in really good shape from a technology standpoint, which is where we had our misstep last time," Gibeau explained.
Gibeau then admitted reluctantly that EA’s current gen launch titles were not as “rich and broad” as they should’ve been. "We've already started three to five IPs that we're going to launch in those first 24 months of the next generation," he assured. "EA Sports is there with all of its power, and you also see some really big brands like Battlefield coming out."