Sony Intends To Lure Xbox 360 Owners With New PS3 Bundles

Sony's vice president of hardware marketing John Koller revealed that the $270 PlayStation 3 – Uncharted 3 bundle was designed with a specific audience in mind: existing Xbox 360 owners.

"We have seen a very high interest rate from Xbox 360 consumers wanting to purchase a second console," he said. "We've held up Uncharted 3 as our flagship product over the last year and it's a good opportunity for those types of consumers to come over and own a second console in their household. We saw the same kind of thing happen in reverse during the PS2 years when a lot of PS2 consumers said they wanted to get an Xbox because of Halo and some other games. So we think the strategy works and it's a good one."

Koller then affirmed the company’s commitment to the PlayStation 3. "We're going to continue supporting the PS3 for the next few years," he said. "Absolutely. And we're going to continue supporting it not only that long, but as long as there is a development spigot that's running hot. And I can tell you right now, the development spigot for PS3 is very hot. A lot of great games coming. Same thing with PS2…it's kind of stuck around as that old warrior, many years after its launch. But there's still games launching for it."

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Comments

will I switch?

I'd rather slit my wrists than go back to using a joystick to play my games. Yes yes there are plenty of cool games on a console, but for me games just don't feel right proper when using a joystick and the fact they all feel dumbed down. Not only that, this console is old and still ugly. Why would I get lured into buying this, I'd rather wait to see what their new console is like. I'll pass.

Kinda silly that they're

Kinda silly that they're trying to push current gen machines when their new ones should be out in a year and pc games are going strong. My 360 just overheated and went rrod in my face (first time ever) and I dont feel like buying another current gen. I'll just strap a second fan to it for kinect games and stick to my pc for everything else.

why? we all can play backups

why? we all can play backups on ps3 and xbox, slimmer ps3 is not attractive at all. since it doesnt have a jailbreakable system software. sony should sell a ps3 system that can play backups, i believe that it will boost their sales.

I got an Xbox for free from

I got an Xbox for free from work last year - I barely use it, I played through Beyond Good and Evil, Perfect Dark and Beautiful Katamari on it, but the rest of its catalogue isn't very diverse (Wow, more first person shooters/genre clones/Retro re-releases/bad multi platform ports!) - I've been interested in picking up a PS3 because it has a better range of exclusives, but really couldn't justify the purchase at the price point seeing as I already had a free current-gen console. This might just push me over the edge and finally get me to play through Heavy Rain, Uncharted, Ratchet and Clank Future, LittleBigPlanet, Resistance, Metal Gear Solid, Killzone, God of War and Aquanaut's Holiday.

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