UK Retailers Jump The Gun On Tomb Raider Release

Tomb Raider

Some British retailers have jumped the gun on the release of the Tomb Raider reboot. The chain in question was UK supermarket giant Tesco, which had many of its outlets with the Tomb Raider title on its shelves as early as March 2nd - three days before the game's worldwide release.

Surprisingly as well, the price tag was a lower than usual £32 ($47), instead of the usual £40+. As of this morning copies were still available, but as the news has broken around the country, Tesco's game buying manager Jon Moss came forward and said that it was being systematically removed from store shelves - ready to be reinstated tomorrow, March 5th.

“We take any street date break extremely seriously and are in the process of contacting stores to reiterate this message and ensure the product is taken off sale until midnight," he said in a statement.

Publisher of the game, Square Enix, has suggested that it is investigating how this happened. It'll be interesting to see if it affects future stocking of titles from Square.

At least this game is getting a worldwide release date where everyone is on the same page. I railed against the old adage of releasing games two or three days later in different markets - and weeks later in others. It makes much more sense to do it all at the same time, even if those releases are obviously, far from perfect.

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early release hurts stores

Stores are suppose to release the game at the same time as others do, otherwise they're cheating and getting a head start on selling games. It's a good thing sites like amazon follows that rule, or game retailers would be on an even faster decline...not if true, kinda just made it up, lol

the comment box has a blue

the comment box has a blue glow around it and its soooper kewl Im not the same guy nor do i agree with either of you but which amazingly complex "view" do you have about releasing slightly sooner than planned?

He's one of those kids who

He's one of those kids who thinks if someone in the UK gets the game 2 days before he does, it's less exciting, and less fun for him. Same day release is bs, and they lose money over it, supply and demand is how it should be done. If they have the items there, they should put them on the shelves right away.

EB Games (and as far as I can

EB Games (and as far as I can tell, JB-hifi) had tomb raider across all platforms on sale from as early as the 1st of March in stores. (I picked up my copy on the 3rd of march and was quite disappointed when I tried to install it and steam said I would be unable to until release date.)

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