EA COO Peter Moore revealed that they are working to bring free-to-play versions of all their most successful franchises.
"The ability for you to be able to interact with those franchises on a free-to-play basis is going to be part-and-parcel with every major franchise we do now," he said. With that, EA aims to have players interact with its franchises no matter where they are, what they're doing, or how much money they have in their pocket.
Moore also reaffirmed the company's push towards online gaming. "We don't ship a game at EA that is offline," he said. "It just doesn't happen. And gamers either want to be connected so their stats and achievements reflect who they are, or you want the full multiplayer experience on top of that. We don't deliver offline experiences anymore."
When asked whether EA would support new hardware such as Ouya and NVidia Shield, the EA COO admitted that those devices are at the bottom of the company's priorities. According to him, EA's top priority is consoles and the ramp-up towards the next generation. After that comes mobile gaming on iOS and Android followed by free-to-play PC games. New hardware such as Shield and Ouya "kind of sit on the periphery of that" and the company has no plans to target them in the near future.