GTA V Makes $800 Million In 24 Hours

Take-Two Interactive announced that Grand Theft Auto V delivered the highest first day retail sales of any title in the history of the Company and the Grand Theft Auto series.

Launched on September 17 for PlayStation 3 and Xbox 360, the game has already received widespread critical acclaim and achieved first day sell-through of more than $800 million worldwide, excluding the upcoming launch in Japan and Brazil, according to Company estimates.

"“Beginning at midnight on Monday, consumers around the world gathered in anticipation to be among the first to experience the evolution of this remarkable series. In North America alone, more than 8,300 stores opened their doors at midnight to welcome fans whose loyalty and enthusiasm were rewarded with what The New York Times called ‘the most immersive spectacle in interactive entertainment’," said Strauss Zelnick, Chairman and CEO of Take-Two. "We are incredibly proud of Rockstar Games’ creative achievement and could not be more pleased with the success of this launch."

For comparison, the previous highest 1st day sales revenue belonged to Call of Duty: Black Ops II after making $500 million in day-one revenues.

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