Speaking at D.I.C.E. Europe, EA Chief Creative Officer Richard Hilleman admitted that the console industry has demanded too much of its players and that this is why gamers are now turning over to space for their gaming entertainment.
"We've asked for too much time, too much skill, and too much money, sometimes all at once," he said.
"Customers today... are generally looking for a single fabric of play. They want their game where they want it, when they want it, and at a price they can defend to other people."
According to EA's research, mobile games hold attention for 90 seconds on average. This number goes up to 90 minutes on PC and a whole two hours on consoles. "Once I get your butt on a couch, I can get two hours for sure. That granularity means I cannot build the same game on every platform. I cannot build Battlefield on every platform," asserted Hilleman.