The latest patch update for World Of WarCraft introduced the ability to boost a character to level 90 for $60. Some players are afraid that this might unbalance the game while others believe that $60 is too expensive for an in-game boost.
The game's lead encounter designer Ion Hazzikostas believes that both sides have nothing to fear.
"In terms of the pricing, honestly a big part of that is not wanting to devalue the accomplishment of leveling," he explained. "If our goal here was to sell as many boosts as possible, we could halve the price or more than that -- make it $10 or something. And then hardly anyone would ever level a character again."
"But leveling is something that takes dozens if not over 100 hours in many cases and people have put serious time and effort into that, and we don't want to diminish that."
Istead, the boost is meant to "just to allow people who want to purchase additional level 90s, maybe they want a second or third alt and they don't have time to level it themselves because they have a family or etc -- it's to allow them to do that."
It is worth noting that the Warlords of Draenor expansion includes one free level boost.