EA is set to beat everyone to the punch by becoming the first company to release in-game footage of a next-generation console title. The company has not announced what format the images will be from, although it is very likely that it will be Next-gen XBox derived.
Since the game in question is Madden NFL it is almost certain that it will appear on both XBox 360? and on PS3.
Electronic Arts will premier the world's first look at the next generation of videogames on Saturday April 23, 2005. EA's flagship football franchise, Madden NFL football, will make its next generation debut in a TV ad during the first hour of the NFL Draft broadcast on ESPN, beginning at 12 noon ET. EA is deep in development on what will be the strongest next generation console line up in the videogame industry, highlighted by other hit franchise titles to be announced at a later date.
The ad, which will run only once during the broadcast, is a 60 second TV advertisement showcasing the photo-realistic graphics and heart-pounding football intensity that is the essence of the EA SPORTS branded next generation Madden NFL football game, and representative of what game players everywhere will be able to play when the next generation of videogame consoles come to market.