Battle.Net is one of Blizzard's strongest assets that has contributed a lot to the success of StarCraft II and other Blizzard games' online play, but why wasn't it used to pollster Activision's games as well after the two companies merged in 2008? Greg Canessa, project director for Blizzard's online service, explained why that didn't happen and why that is not going to change soon.
"I'll tell you this, Bobby Kotick and all the folks at Activision are very supportive of Battle.net and what we're doing," he said, calling Battle.net "one of the top five strategic initiatives going on at Activision Blizzard."
"Today, [the focus is] Blizzard games, and making sure Diablo III is a kick-ass online experience, and making sure we evolve and add features of StarCraft II, make sure that WoW kicks ass for Cataclysm and beyond."
"Someday, maybe we add other titles in there, who knows," he concluded. "When we really feel like we've delivered that great set of experiences for Blizzard games, and we feel that we've grown the team... when I've got that sustainability, when we really feel like we've got that dialed in and nailed down, who knows what the future holds."