Capcom announced its plans for an exciting new campaign called "Kill Big for Charity" that ties into the new Lost Planet 2 multiplayer demo. Kicking off this week as early subscribers begin to download the demo, the robust charity and community program will include a donation to Music for Relief for each demo downloaded via Xbox LIVE or PlayStation Network, a celebrity/charity tournament at the launch party and a community contest brought by Capcom Unity which will award the biggest Lost Planet 2 fans with spots in the celebrity tournament.
To launch the program, Capcom will create a charity fund of $20,000 as a donation for the first one million Lost Planet 2 multiplayer demos downloaded on the Xbox 360 and PlayStation 3 until midnight PT May 5. If the demo surpasses the million mark across both platforms, an additional $5,000 will be donated when an extra 500,000 downloads is achieved.
To celebrate the May 11th release of Lost Planet 2, Capcom will throw a pre-launch party in Los Angeles on May 6th. Fans can get on the list for the party on a first-come basis by signing up at www.capcom-unity.com later this month. A Lost Planet 2 celebrity tournament will take place during the party (participants to be announced at a later date). The winning team will choose which Music for Relief cause will receive the grand total of the demo download fund, which can be up to $25,000.