During the Game On Finance event in the US, research firm DFC Intelligence senior technology analyst, Wanda Meloni, argued that it is unlikely for the Playstation 3 to break even by the end of its lifecycle.
"Sony has the most to lose with this current generation", Wanda Meloni affirmed. According to DFC's most recent market research, the firm expects that Sony won't be able to maintain more than 40 to 50 percent of the market, compared to the 67% it owned when the Playstation 2 was the market leader.
Another topic Meloni addressed is the widespread claims that PC is dying as a gaming platform. According to the DFC senior technology analyst, "other research companies" reached that conclusion because they "rely on retail numbers."
"The PC has moved much faster to online and digital distribution methods that they aren't tracking," she explained. "The new business models dominate with MMOGs making up $3.5 billion in 2008 and casual games making over $1.5 billion, and models such as advergaming and free-to-play offering great potential for growth on the system."