EA Adopts Games As A Service Model

In a Wednesday earnings call, Electronic Arts CEO John Riccitiello described the company's current strategy as "defensive" and announced that they are shifting to offense.

"Our strategies could be defined as fundamentally 'defensive,'" he said. "Today, we are announcing a big shift to 'offense.'"

The EA CEO then acknowledged that although the company has become the industry leader thanks to its retail games, it is time to embrace the digital age and adopt a "games as a service" model. "Over the coming years, we will transform EA from a packaged goods company to a fully integrated digital entertainment company," he explained.

EA will start with its stable IP such as FIFA, Madden, Battlefield, Need for Speed, The Sims, Tetris, Dragon Age. "We fully intend to make these properties into year-round businesses that lead their sectors across a range of platforms," Riccitiello said.

It is about time EA ditches the mandatory annual FIFA, Madden and other sports titles and adopt a continuous update cycle for their graphics, gameplay and players rooster.

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I love how people get so

I love how people get so defensive when a business wants to change it's buisness model. EA says they don't want to put out a new FIFA game every year and you complain? Last I checked that's what EA was doing WRONG not right. Plus where did every one get the subscription idea? No one said anything about paying monthly fees. DLC is the way games will be handled in the future, all your internet whinning won't change that. I't too profitable for the company in an age where people just download games for free. And it doesn't even hurt the consumer. DLC > all the copy protection in the world IMO.

Of Course they wont directly say that....

Of Course they wont directly say that. Who wants to hear that you have to pay each month to play a single player game?? Death to EA!!

But, I use STEAM, and I remember that if you dont save your password and loose online conection, you cant log in to play. Maybe it wont be that bad, but at least with steam, I bought the rights to play whenever I want, and it is a one time payment. It will be interesting to see how much they charge. I could not see paying hundreds of dollars over time on one game, no way. It would have to be a situation where ALL the games are offered for like 20.00 bucks a month. That would be worth it.

Of Course they wont directly say that....

Of Course they wont directly say that. Who wants to hear that you have to pay each month to play a single player game?? Death to EA!!

But, I use STEAM, and I remember that if you dont save your password and loose online conection, you cant log in to play. Maybe it wont be that bad, but at least with steam, I bought the rights to play whenever I want, and it is a one time payment. It will be interesting to see how much they charge. I could not see paying hundreds of dollars over time on one game, no way. It would have to be a situation where ALL the games are offered for like 20.00 bucks a month. That would be worth it.

Ususally dont comment like this but....

I usually abstain from using any words that may convey an insult to some. However in this case, "ignorance" is the key word to describe the opinion that "games as a service" does not entail a subscription. Read up about it, and educate yourself. WoW is a "games as a service" model game, as are all other MMOs, free or not. OnLive is a games as a service model, Netflix is a movie on demand service, gamefly is a console disk rental delivery service........ All require subscription fees. You dont pay, you dont get.

NOTE: Other than for PC, DLC has poor sales for consoles, and has a hugh profit potential (1.99 for a stupid gun???). Subscription based games is a way to force people to purchase DLC. See the light????

No Money for you EA

Will never buy a subscription based game and never will, if EA wants to make this their market then its time to find another game publisher which I can buy from (Not activision)

lol

good luck getting any money from ME retard EA. WoW game business has come a long way since the 90s.... what a shame

Once upon a time....

Once upon a time there was this internet service provider that thought of an idea..... The internet service provider said "I know! We can make even more money by providing a service that I know people are willing to pay for! We'll filter out all the internet crap, and give people just what they want! News, weather, sports, entertainment, games, and all the other family friendly content, consistantly updated, at a small subscription fee on top of thier monthly internet fee! Everyone will love that!" Fast forward a few years and the internet service provider was booted from its parent company; Time Warner, and soon AOL, or America Online, was relegated to the dust on the shelves of antiquity....... So it will go for EA. Amazing how even corporations dont learn, and repeat the same mistakes....

This can only mean one thing

DLCs DLCs and more DLCs. They aren't going to make new games--screw it. New game development will be pushed aside in favor of DLCs of DLCs and things will be continuously left at cliffhangers. NEXT TIME ON DRAGON BALL Z.. err Dragon AGE 2-- a new expansion pack for EACH RACE and DLCs for each expansion pack, and DLC items for those DLC quests ad-nauseum. Gay

Bad idea EA.

Even as a business I think folks are foolish to use software as a subscription. As a consumer I can guarantee when you do this I will never purchase another EA game. Ever.

Actually it's a good step

Actually it's a good step since no one really need to have a hard copy any more ! All the new games can be downloaded from the net once you activate your license ! I can download and play any game i purchase on any computer now.. this way i no longer need to have a closet just for CDes nor i need to get worried about organizing my stuff !

Thanks to the internet

No Way!

There is no way Im paying a subscription fee for any one game, just to be able to play it. Then what? I dont pay my bill, Ive paid 7 months worth of fees and WHAP!, I can no longer play???? I dont think so!

There will always be someone to fill the void EA is creating. I have never bought any subscription based PC game, and never will.

Now, if EA offered up the whole EA library for 19.99 per month, then it would be worth it. Too bad I already own most the titles though.

PS: STAY AWAY FROM PC BULLETSTORM, PER EA "IT NOT TESTED WITH WIN 7 64BIT" I bought two copies and cant get either of them to activate using WIN 7 and XP, on 3 different computers, and EA dont know how to fix it.

EA..... go suck an egg......

No Way! 2

For the most part, i agree on the rant on EA.

-PS: STAY AWAY FROM PC BULLETSTORM, PER EA "IT NOT TESTED WITH WIN 7 64BIT"-

I have Win 7 64bit, and my bulletstorm on pc, runs perfect, just put in the drive and installed, ran through it twice now.
I have had a similar experience with Dead rising 2, just installed, it did not run, well, it ran once into the menu, told me a new patch was available, then never ran again.
All this because they want to protect their codes, lunacy is what it is!

LOL, No kidding

That is exactly what EA wants...... NEVER!!! I WILL NEVER SUBMIT!!!

I really think EA is conducting wishful thinking here. Imagine the size of the HD space console users would need, they would be spending as much on HD space as you could buy a new computer for. And what about bandwidth limits.... between Netflix and EA subscription, it would kill the broadband infrastructure, and your pocketbook.

Not gonna happen, before too long, the Feds are going to step in and do something about all the bandwidth these digital downloads are taking up. Netflix cant go purely digital due to bandwidth issues, could you imagine if all the software publishers went the same? It would be back to dial up speeds untill the network is upgraded.

Doomed

Its the beginning of the end. They're trying to shift over so you can never own a game, they want your playing games to be like MMOs monthly fee. They want to charge for everything. There goes the internet as a means of free information exchange.

Chill

"There goes the internet as a means of free information exchange." - Calm down, its just a game company. The internet is so much bigger than games. Also if enough companies follow EA's example and people are dissatisfied with it, new companies will come to fill the gap they left behind.

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