Demo 2001, a three day event in Phoenix, has worked as a platform through which the usual endless array of gadgets has been unleashed on the high tech consumer.
One product however, can claim the title of the hands down winner of the show.
"You only use 12% of your brain. Mind if we play with the rest?" That catch phrase greets the visitor of EA's upcoming game Majestic. The upscale promotion doesn't stop there, Chris Shipley, an industry analyst and executive producer of Demo 2001, said that Majestic could be to online gaming "what Survivor has been to reality television."
Majestic is an episodic online entertainment experience set against the backdrop of a grand and sinister conspiracy -- an unfolding mystery adventure that uses the Internet as a canvas for its story, weaving the player through both real and fictional experiences in real-time. Highly personalized and naturally paced, Majestic tailors the experience specifically for each player as it dynamically changes the content of web pages, e-mails, faxes, voicemails and chat conversations in order to immerse the player at the very heart of a developing story. Majestic players assume the leading role in their own adventure, interacting with other characters, uncovering clues, searching for answers, collecting and using digital objects and resolving challenges to progress through the experience. Unlike other forms of entertainment, Majestic actively pursues and interacts with the user based on events developing within the fiction, creating a uniquely suspenseful entertainment experience.