EA: Quality Is Not The Entire Game Selling Equation

Speaking in an investor call, Electronic Arts CEO, John Riccitiello, discussed the company's lower than expected sales during 2008.

"While we saw significant improvement in the overall quality of our key products this year, that quality has not yet translated into enough sales," he said. "So far in calendar 08 we have shipped 17 titles with Metacritic scores of 80 or above versus seven this time last year. Quality is a prerequisite for a great selling game - but it is not the entire equation."

"We did manage to put quality and innovation on the board, and we're very proud of that. Many times, what happens with a new intellectual property is the first edition doesn't generate the units that subsequent editions can generate, and I would argue that in this particular year the consumer might have more reticent to take risk than they might otherwise be, in a very crowded Holiday."

"So I think we've established the value for EA, and the value in our franchises, and these are things we can build on in the future."

"We're very pleased with a lot of our new franchises this year," he added. "We think Spore has established a strong base for being an ongoing franchise, we think the same of MySims, Dead Space looks like a long term big winner for us. We expect Warhammer will continue to perform very, very well, it's life measured in multiples of years not multiples of months."

"Mirror's Edge is one that was very strongly reviewed. That one's going to go forward; we'll probably be looking at some issues around the design to make sure that a strong IP is married to a strong business."

To increase profitability, EA decided to cut down its games portfolio and lay off staff in 2009.

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EA: Quality Is Not The Entire Game Selling Equation

In other word, the guy says "We noticed that we don't make money when we release a new franchise, but consumers blindly buy the sequels like dumbasses, thinking they are as good as the first title. So we'll make plenty of new franchise so we can make 10 times more sequels to be sold to idiots like you. Ain't we smart!?"

EA: Quality Is Not The Entire Game Selling Equation

EA = quicky, no orgasms. Their titles are empty, a shell. I dont even remember playing a good game from them. I do remember paying 60USD on it though. RA3, great game, why the f**k so short campaigns, what about gameplay, the missed the strategic part!!! bored after 2 f**kING DAYS, 60USD, 1 pesky drm later... its over.

EA: Quality Is Not The Entire Game Selling Equation

Short summary: Mirrors Edge was the best game put out all year for EA, then Prince of Persia is released with near same game play ideas. Prince of Persia ends up being better than Mirrors Edge in the end. Thank god Mirrors Edge got out before Prince of Persia.EA used to be dope, but just like every Italian(including myself & EA CEO) we make the stupidest cutbacks ever. Those cutbacks lead to consequences which mr CEo will have to pay for.

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