EA Ridicules Activision’s Peace Offer

Activision's publishing boss Eric Hirshberg took the moral high ground in his Gamescom keynote when he asked EA to stop mudslinging Call of Duty and to concentrate on making better games to the benefit of the whole industry, but it seems that EA won't go along.

"Welcome to the big leagues, Eric," EA's VP of communications, Jeff Brown addressed the publishing boss in his response. "I know you're new in the job, but someone should have told you this is a competitive industry."

Hirshberg has spent 13 years of his career at advertising agency Deutsch, before he was hired by Activision last July.

"You've got every reason to be nervous," Brown continued. "Last year Activision had a 90 share in the shooter category. This year, Battlefield 3 is going to take you down to 60 or 70. At that rate, you'll be out of the category in 2-3 years. If you don't believe me, go to the store and try to buy a copy of Guitar Hero or Tony Hawk."

We don't need to remind our readers of hardcore gamers that Tony Hawk and Guitar Hero have forgone their usual places in the top selling lists for a few years now.

The most recent Call of Duty title, Black Ops, has sold 25 million copies to date, which is more than its Modern Warfare 2 predecessor by 3 million units.

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Did Eric and Jeff have a torrid, passionate love affair in college or something? Has Eric not forgiven Jeff for ejaculating in his eye? That must be it.

COD was the best

I loved COD 1 and 2...and MW1...but then there graphics or story were not improved and it got old...quickly. Sad really..look at black ops...thats a example of a game broken up into little pieces....rushed game and crap. They need a new graphics engine...yes..tony hawks old and guitar hero...they better watch out.

Reskin or not cod has allways

Reskin or not cod has allways been a great shooter and that is why it sells well. Ea has not had a good solid shooter since battlefield 2 and even that was a reskin of 2142 which actually made advancements from vietnam and 1942. So when it comes down to it no matter what you say numbers matter more and by the numbers COD is the better shooter over all. I love the battlefield series and the COD series they are 2 different types of shooters. One is more tactical one is run and gun and all i can say is i have not bought a battlefield game in years just for that reason. why would i spend any money on a game that requires me to camp most the time. Required cover in shooters is like too many cutscenes in a jrpg. it is just filler.

Just one thing

Not disagreeing with your main points. Just wanted to say that Bf2 was out for many years before 2142. 2142 Was the re-skin.
By the way mega games. I will now never post on here again thanks to you now adding advertisements to your already annoying Captcha system.

EA is a copycat of Activison

EA is a copycat of Activison AV formed in 79 EA formed in 82, look up the history EA got big by buying up companies like WESTWOOD. activision was a rebel and helped independant develpoers get a start Ea paid well but takes away the intellectual property, it is too bad that activision sold out to VIVENDI which owns BLIZZARD entertainment. but could be good for games.

So what if they're a copycat

So what if they're a copycat :'(
They do a better job at producing games than activision.
The reason they're being mudslinged is that every COD since 4 has just been a reskin. activision is now moaning that their corner cutting reskin method won't payoff anymore now that someone else is doing a good job advertising. Because lets be honest, it works the same as it does with movies and any other product, good advertising = more sales.

This publishers are both evil

Let's be honest. Both are money grabbers. The studios that produce the games are the real genius.

Since Activision lost it's dream team, infinity ward (yes, it still exists in name), the COD franchise has been doomed.

Like it happened before with Medal of honor that lost all it's market after that team quit to found Infinity Ward. Ironically that that same team has joined again with EA, after leaving with Infinity Ward's Activision.

EA has a winning team with DICE, they know COD is to be reskined time after time with the remaining studios/people at Activision and finally doomed in the long run.

So EA is making the push, with everything they got, to put COD out of the picture has soon has possible.

So that 25+ millions of sales is up for grabbing.

battle field is king

ok so i like call of duty but i see it more as a kids game its like mario for big kids were battle field is more suited for adults or hardcore gamers its nice you can call in airstrikes on cod but i find it better to be the air strike on battle field just my opinion not hating speaking as a true strategist. teams i play with .play on a military level not just hop in plain and bomb shit but actually use the air strikes to support ground troops helicopters to transport and tanks to bring down walls not a constant mindless shooter the biggest problem with battle field is that most simple minded people prefer the easy game versus the game that actually forces you to be good just my two cents not trying to start a war


you guys are dumb.

those companies would have benefited from the actual crisis and by sharing their knowledge into making better games, but you guys prone for Competition as an Enemicy between companies.

Love to EA

Gotta love the way EA takes things.... and have to agree with em as well... if Activision cant handle the "mudslinging" they shouldnt be in the industry that they are in.

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