MechWarrior Online has managed to collect $5 million in preorders despite the fact that it is a Free-To-Play title.
This feat was achieved thanks to clever marketing campaign engineered developer Piranha Games and publisher Infinite Game. As part of that campaign, MechWarrior fans were given a choice of paying $30, $60 or $120 that would be redeemed later as in-game currency while giving them access to the game’s closed beta. Players who pay $60 or more were also offered exclusive mechs.
Piranha Games stopped the campaign only after it reached its $5 million goal.
October 18, 2012 - 2:42pm