The British Advertising Standards Authority ruled that a new Apple iPhone TV advertisement misled consumers, and hence should never be aired again.
The advert claims that iPhone gives you access to "all the parts of the internet are on the iPhone", but the ASA ruled that the iPhone's lack of Java and Flash support means that this claim is misleading.
Apple had argued its claim referred to availability of webpages, rather than their specific appearance.
The advert "gave a misleading impression of the internet capabilities of the iPhone", said Olivia Campbell, a spokesperson for the ASA. "Because the iPhone doesn't support Flash or Java, you couldn't really see the internet in its full glory."
"They made a very general claim that you can see the internet in its entirety, and actually that's not quite true - so we've upheld."
Comments
iPhone TV Ad Deemed Misleading
I agree with the British.
iPhone TV Ad Deemed Misleading
They should rip the ads simply because the iPhone is a major rip-off. It's like a trap for stupid people to waste their money.
iPhone TV Ad Deemed Misleading
lol the iphone is a rip off. its only for people who have never heard of a smart phone... since. everything it does has been done before, and for many years... but idiots will be idiots, and do deserve to be exploited...
iPhone TV Ad Deemed Misleading
the iphone can't handle flash or java? even my $20 nokia accepts flash and java.
iPhone TV Ad Deemed Misleading
u kids don't know what the f**k u talking abut ''s**t and die''
iPhone TV Ad Deemed Misleading
We'll its a good thing an adult like you is capable of typing an intelligible sentence like the one you just wrote, it's good to note that we have good role models like you.
iPhone TV Ad Deemed Misleading
at 20:44 28/8/2008LoL I agree with that I have a $50 phone that has java and games.
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