When asked about the possibility of a Blu-ray drive for the Xbox 360, Microsoft CEO Steve Ballmer replied: "I don't know if we need to put Blu-ray in there - you'll be able to get Blu-ray drives as accessories."
This comment led fans and analysts alike to speculate that Microsoft might be working on a Blu-ray addon for its console.
To clarify matters and kill all rumors, Xbox Live program manager Larry Hryb (a.k.a. Major Nelson) stated that he " wanted to clear something up. Steve was referring to Blu-Ray accessories for the PC."
"As we have said in the past, we have no plans to introduce a Blu-Ray drive for the Xbox 360."