New ATI Name is... New AMD

Ever since the details of the AMD buyout of ATI emerged, gamers wondered what the future of the graphics company would be. We are now discovering that AMD plans to gradually phase out the ATI brand name although it is likely that the RADEON brand will survive.

The first signs that the ATI name is on the go, come from the new AMD marketing push which claims that AMD+ATI=The New AMD. Further evidence of the subtle change is the Ati.com URL which now redirects to ati.amd.com. These new changes, coupled with earlier reports that ATI employees had been given amd.com emails suggests that the change may be quicker than initially anticipated. Additionally the, redesigned ATI website, now includes no ATI logo while the only logo present is an AMD one.

A press release, posted on both the AMD and ATI websites, pretty much puts an end to the speculation about ATIs future by announcing the creation of ONE company although it stops short of actually stating that the name ATI shall cease to exist. The press release states:
On October 25, 2006, AMD and ATI joined forces in a transaction that combines AMD's technology leadership in microprocessors with ATI's strengths in graphics, chipsets and consumer electronics. The result is a processing powerhouse: a new competitor, better equipped to drive growth, innovation and choice for its customers in commercial and mobile computing segments and in rapidly-growing consumer electronics segments.

Headquartered in Sunnyvale, California with centers of excellence around the world, the new company has a combined workforce of approximately 14,900 employees. This transaction breaks new ground for both companies and is expected to provide increased customer benefits in four key technology areas:

Commercial Clients
As a combined company, AMD and ATI will develop commercial platforms that deliver simplicity, stability, and manageability in graphics-rich and mobile environments.

Mobile Computing
As a combined company, AMD and ATI will advance mobile computing by delivering integrated platforms that are designed to extend battery life while optimizing graphics and media processing.

Consumer Digital Media
As a combined company, AMD and ATI will empower users to create and experience rich, immersive digital entertainment across multiple consumer devices, including PCs, handhelds, and digital televisions.

High-Growth Markets
As a combined company, AMD and ATI will deliver highly-integrated, low-cost, power-efficient solutions to meet the expanding demands of billions of new users in emerging markets.

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Comments

New ATI Name is... New AMD

Hmm, i am not really too fussed about the name after the merger between AMD and ATi but i wouldnt have thought that the name "ATi" will go :S, thought it could be called something like AMTi or something lool, ah well i hope that the brand name "RADEON" remains i like that alot and if they were to remove that then what would that be called ? ...

New ATI Name is... New AMD

i like the ati brand name but on the other hand amd is a name that is huge in some markets. but at least we should get some lovely gpu's and im sure that ati's expertise will even help the cpus being developed aswell.

New ATI Name is... New AMD

i know things have changed over the years but i owned one of the first AMD chips and i just cant ever get past that expereice. it ends up irking me that the name ATI is going to be replaced with a name, for me, is synomonous with crap.

New ATI Name is... New AMD

Yes AMD is already working on such a tech, under the codename Torrenza it's a co-processor slot that links directly to the CPU over the Hypertransport 2.0 bus. ATI will be supplying Vector processors to fill the slot with, and it's the first step to thier Fusion CPUs.

New ATI Name is... New AMD

at Anonymous 13:55 - don't think you can hide, I can smell a fellow Canadian 5 klicks away.no seriously though, ATI has made itself a good name. why is AMD getting rid of it? after all everyone assosiates processors with the name AMD, not high-qual grafic cards.

New ATI Name is... New AMD

i have a couple questions maybe some one can answer. will amd's involvement improve the quality of the chipsets on the board of a radeonie: is it possible to have amds claimed octo core technology on a gpu just thinking that with amds influence in processingt that maybe they could find a way to duel core at there graphics card,that and with crossfire it would make amd s**t on Quad sli...

New ATI Name is... New AMD

Turns out i just had to send my saphire radeon 1900xtx back for the 2nd time because its liquid cooling system is so effin fubar it borked out on me twice both cards was not even a month old...I was kinda wondering why ATI website had AMD on it. Free advertising.

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