Nintendo of America vice president of corporate affairs, Denise Kaigler, has said that the recent $50 Wii price cut was "not at all" influenced by similar moves made recently by Microsoft and Sony.
"We were not driven by any other factors but our own business decision to do this. As I mentioned, this was timed to take place exactly when we're executing it. The holiday period is the best time for us to offer this great incentive for these consumers on the sidelines," she said.
"We're about to launch a couple of very strong titles. We announced yesterday the launch date for Super Mario Bros. Wii. We just launched Wii Sports Resort. On October 4, we'll launch Wii Fit Plus. With the great content that has already launched on Wii and is soon to launch on Wii, the timing is right to give consumers even more incentive to go out and purchase the industry's best-selling home video console."