If Oculus CEO Brendan Iribe had it his way, the Oculus Rift will eventually be available in stores for free.
During the Develop conference in Brighton, Iribe explained that while the virtual reality headset is definitely going to retail for $300 at launch, there is "potential that it could get much less expensive with a few different relationships and strategies."
"You can imagine if Microsoft and Sony can go out and subsidize consoles because there's enough money to be made on software and other areas, then there's the potential that this, in partnership, could get subsidized," he explained.
However, Iribe stressed that the company is still a long way from securing the required agreements to subsidize Rift. Nonetheless, the company is always looking for ways to cut down the headset’s price or offer it free of charge. "You want everybody to play it and the cheaper it is, the more people are going to go out and buy it. Today it's a $300 dev kit but we're thinking about how to get it out to as many people as possible."
The Oculus Rift dev kit is available to developers for $300 each. Retail availability date and price are yet to be announced.