Contrary to the mainstream belief that "piracy is killing PC gaming" and console games outsell their PC counterparts, EA Games president Frank Gibeau suggested that it might be the most important platform for the company's future.
"The user base is gigantic," he explained. "PC retail may be a big problem, but PC downloads are awesome."
"The margins are much better and we don't have any rules in terms of first party approvals. From our perspective, it's an extremely healthy platform. It's totally conceivable it will become our biggest platform."