In a magnificent display of foresight, Activision has decided to inform us all that it has now secured the rights to the 2007 movie, Shrek 3.
Following Shrek 2's ranking as the No.1 children's video game in the U.S. for calendar 2004, Activision and DreamWorks Animation jointly announced that Activision will develop and publish video games based on DreamWorks Animation's upcoming animated theatrical feature film, Shrek 3, which is scheduled for release in summer 2007.
Ron Doornink, CEO of Activision Publishing, Inc. said, Shrek has proven to be one of the most popular children's video game properties worldwide and we expect to continue building on the success of the franchise with the release of our upcoming game Shrek SuperSlam and future games.
In addition to Shrek 2 and Shrek 3, Activision also holds the exclusive interactive rights to publish games based on DreamWorks' computer-animated feature film Shark Tale, as well as DreamWorks Animation's Madagascar, which is scheduled to open in the U.S. on May 27, 2005 and Over the Hedge, which is to be released in 2006.