Speaking to Reuters, Sony Corp CEO Howard Stringer once again ridiculed Activision CEO Bobby Kotick for his repeated public calls to cut down the Playstation 3 price.
"He likes to make a lot of noise," Stringer said, referring to Kotick. "He's putting pressure on me and I'm putting pressure on him. That's the nature of business."
The interviewer then asked Stringer about the logic behind sustaining the console's high price point, and his response was quite simple actually: "I [would] lose money on every PlayStation I make -- how's that for logic."