Sony: Don’t Use 3D For The Sake Of It

As a hardware manufacturer, Sony has a vested interest in increasing the popularity of stereoscopic 3D movies and games, but that didn't stop it from admitting that a lot developers are using 3D for the wrong reasons and that this might worsen the user experience.

"We've got 50 million PlayStation 3s that support 3D playback. 3DTVs are selling well. We've had great response from our fans out there at game shows and forums about the 3D games we've produced. But the most important thing is 3D quality," Sony's 3D chief Mick Hocking said during the Develop conference in Brighton.

"We need to, and we're trying to encourage everyone to learn about 3D properly and come and talk to us so we'll support them when they convert the games," he added. "But only deliver the best quality 3D. As we've seen in some other industries, if you make great quality 3D, in film you could say Avatar - it's the most successful film of all time, it's the highest grossing film of all time - but since then that hasn't been followed up with the same degree of success."

"If people see great quality 3D it does enhance the experience. It's a great feature for a game. But if they see poor quality 3D it can put them off," Hocking affirmed. "Unfortunately some people are producing poor quality 3D, in all mediums. Over the last 12 months we've seen TV, film, some games, where the quality hasn't been there. It's just a case of people need to understand how to work with 3D, how to make it technically correct and then how to use it creatively."

"Only add 3D where it makes a difference to the gameplay experience. It must add something. Don't just add depth for the sake of it."

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Oh Bugger off you ****

@Anonymous on Sun, 07/24/2011 - 07:42
Stop trying to sell us your product propaganda crap.Panasonic this and that. At the end of the day , I rather watch TV and relax, not have eye strain from hell with 3D garbage popping out all over the place. If you want to impress your consumers, make a Holographic Tv that doesn't need a remote. Is it worth the extra money for 3D TV's. NO. More hype for something that will die out. Another fade companies will milk until people realize , "oh bugger, I wasted all that money, oh well, oh Shiny" then runs off and buys into another fad product.

3D really just go away

I wish 3D would just go away but i think it's here to stay now that alot of consumers have HDTV's they need them to buy a new one and spend more money so they come out with 3D TV's i remember growing up as a kid i would watch the occasion film at home in 3D so why do we now need special Tv's to display 3D? the reason is it's not in HD but really i think that sales where slowing down in HDTV's and the market had to come out with something else to hype up 3D has no place in games and in moves it really should be done unless it adds something to the film what this is all comming down to is Sony is saying what i'm saying here don't make 3D unless it adds something useful to the game or movie don't do 3D for the sake of doing 3D


thats just a bitch fest with nintendo...more sony propaganda to stir a war. They are just sad that both the psp and the ps3 are lacking in sales compared to xbox 360 and nintendo 3DS.

Sony have nO worries

Ps3 is doing fine. They will have a jump in sales again.
Ps2 came out and ps. One was still selling and games where still being made for it.
Xbox and game cube died out and ps2 still made money while ps3 was out. So when
Everyone kills off the old system and give birth to the new one Sony
Will still take care of her other child.

3d fad

here we are in another 3d fad, it comes up every 10-15 years, and last time it didnt work either. after seeing some 3d movies i find it add very little to the movie experience except price. 3d is hitting a high-end market but will ultimately fail because it just isnt worth the time and effort of the average person to pay for it

3d movies work amazingly on

3d movies work amazingly on my Panasonic viera, there's 0 ghosting and looks way better than in theaters, i just found out how to up the hertz, and i was blown away, it makes the 3d look even better, and the picture quality is stunning.

But games have too much ghosting.

If you get a 3d tv, i would suggest buying the under sea imax bray, stuff literally comes out of the tv.

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