Sony Computer Entertainment of America Co-Chairman, Jack Tretton, has commented that Sony may not even manage the 2 million units by the end of 2006 target it had recently set.
Speaking to Bloomberg, the Sony exec commented on the 2 million unit target, The honest answer is it's more of a target. Tretton accepted that the company is facing production issues, mainly centered around the Blu-Ray drive. The overall target by Sony remains the global shipment of 6 million units by March 2007.
Sony has had a bad fall season with slow PSP sales, the PS3 European launch delay, the recall of faulty notebook batteries and the production issues facing the PS3.
Japan will be the first country to see the PS3 as it will launch there on November 11 while the U.S. will get it on November 17. Europe will have to wait until spring for Sony's new console.