Sources Claim That Activision Interferes With Developers Creative Decisions

An unnamed Activision employee has voiced his discontent with the company's marketing unit interference with the development process in an unimaginative way that hampers creativity.

The source cited changing the gender of True Crime 3's hero from male to female as an example of decisions that were forced on development teams at Activision. "We were all on board, and then Activision killed it, said they don't do female characters because they don't sell," the unnamed source said after explaining that the game's protagonist was originally modeled after actress Lucie Liu and the game was not intended to be a True Crimes sequel until marketing deemed it to be so.

"Activision has no room for 'we are making an open-world game with a Hong Kong action movie feel with a female lead,' because that game doesn't exist right now," another source explained bitterly. "What they do have room for is, 'we are making an open-world game with a gangster main character who can steal cars and shoot people, but it will be in Hong Kong instead of Liberty City. And then they go, 'Hey, GTA IV sold 10 million copies, so that's what we expect from you.'"

Activision refuted the aforementioned claims and issued an official statement stressing that "Activision respects the creative vision of its development teams," and that "the company does not have a policy of telling its studios what game content they can develop, nor has the company told any of its studios that they cannot develop games with female lead characters."

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Marketing limiting creativity

I have no doubt artists (creative section) can do splendid work however, from a business point of view I don't blame them for having a marketing team overseeing what they are doing. Artists need to be brought back to earth if products are to be sold. What I do blame them for, is for putting together a marketing team that has no clue what gaming is.

Publishers Are Destroying Gaming

All publishers are more interested in the marketing and profit margin where as the developer is concerned only with the art of his creation and the finesse it took to create it .

Publishers know nothing of actual gaming and how games have become so predictable because of there interference .

C.Rhode
cjrhode@hotmail.com

Publishers Are Destroying Gaming

All publishers are more interested in the marketing and profit margin where as the developer is concerned only with the art of his creation and the finesse it took to create it .

Publishers know nothing of actual gaming and how games have become so predictable because of there interference .

C.Rhode
cjrhode@hotmail.com

Publishers Are Destroying Gaming

All publishers are more interested in the marketing and profit margin where as the developer is concerned only with the art of his creation and the finesse it took to create it .

Publishers know nothing of actual gaming and how games have become so predictable because of there interference .

C.Rhode
cjrhode@live.co.za

Female lead

Have they ever heard of Tomb Raider? Female lead characters sell just fine. The char you play doesn't matter that much. Its the game itself that matters. Activision just needs to get over themselves.

I seem to remember watching

I seem to remember watching the world of warcraft forums about the REAL ID. The thread had almost 3000 pages in 2 days of pissed off customers because they were going to put people's REAL NAMES on the forums instead of your CHARACTER name. Since Activision bought Blizzard, they have been doing a lot of stupid things. Activision is a disease.

just a minor correction

the parent company of blizzard bought activision not the other way around. But I do agree with the sentiment. But I feel blizzard went down hill when they were purchased by a French media conglomerate in the late 90s ie after warcraft 3

Activision & EA

Both Activision and EA are just making old games in new graphics. But that seems to be working in the sales department. But EA has atleast 1 weapon for advancing gaming, BIOWARE who know how to make NEW games and make them GREAT without copying everything from older games.

Don't forget Blizzard

Activision does have Blizzard. Blizzard is still good and the whole REAL ID is optional. Its so that you can chat with friends, you know iRL, through all the games in Bnet. As for the forums, I think they scrapped the whole REAL ID on forums.

Only time will tell

Until now bioware has been doing good but who knows what will EA do tomorrow. We'll see once bioware is done creating the old republic mmo, I say that cause I doubt EA will let bioware do the mmo's maintenance (patching/updating and such).

So EA got bioware which makes good games and is trying to join the mmo market, Activision got blizzard who has the most successfull mmo around and makes few games otherwise.

hmmm...

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