Take Two CEO Disses THQ And Expects It To Die In Six Months

Take Two CEO didn't limit his keynote at the MIT Business in Gaming conference in Massachusetts to bragging about the success of his company; Instead, Strauss Zelnick spent half of his speech time dissing THQ's failures.

THQ's troubles are not really secret. The company has been in the red for several quarters and has been forced to shut down several offices and sell some divisions in order to start making profits again. Unfortunately, all those measures are yet to prove fruitful.

"THQ's strategy was licensed properties, first and foremost. License stuff from other people, whether it's UFC or WWE or a motion picture property, and make a game around that," Zelnick said before contrasting that strategy to his own. "And our approach, since we took over the company, is 100 percent owned intellectual property."

Zelnick then argued that the real reason THQ is struggling is simple: poor games quality. "The most important difference is quality," he said. "Take-Two has the highest quality ratings among third-party publishers, according to Metacritic and most people in the industry. Quality really, really, really matters. THQ has had some good games, but their quality levels aren't even remotely ... the quality hasn't measured up."

"Strategy didn't work and the execution was bad. To put it another way: the food was no good and the portions were small," the Take Two CEO summed his speech up. "THQ won't be around in six months."

Needless to say, THQ wasn't very thrilled to hear Zelnick's opinion. The company issued a brief statement stating that: "Obviously, Mr. Zelnick's perception of THQ is outdated and inaccurate. His comments are irresponsible and false. Perhaps he would be better off commenting on his own business."

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Comments

if it aint broke....

dont fix it.
complaints of blizzard sitting on their creative arses is understandable as that`s exactly what they seem to do. however, it obviously works, a decade old game is still one of the most popular in the world.

I guess it`s like complaining of the quality of pop music these days. all these talentless boy/girl bands etc yet I wouldn`t turn the money away myself if it happened.

most developers suck...

Everybody take a good look at blizzards business model..

MOST of there games sell massively.. wonder why? cuz they actually make shit properly..

yea.. wow is littered with issues here and there.. and there are some games better then wow (just an example) but those games just came out... wows been bitchslapping its competition for almost a decade now.. sooner or later it was gonna loose steam.

THQ is like the 3rd world country of gaming..

Meh

Yeah their the McDonalds of gaming of course their shit works, when your Jizzard your markets gonna love it anywhere. Now that gentlemen is what is called trolling!

What business model?

By that you mean developing a series of dumbed-down, vapid, artistically bankrupt games that are simple enough for jarheads to play, then wait veritable decades between sequels, and not even bother to come up with any new IPs after 22 years of existence? Yeah, sure, that's a great business model.

Blizzard??!!

Blizzard has like 3 freakin games in it's entire catalogue for the last 15 years. Well actually 4 games because WoW isn't really anything like Warcraft, but 2 of the 4 are RTS. How is that a business model to follow?

Don't get me wrong Blizzard games are some of the most popular games ever created but what other company out there can afford to release 1 game every 3 or 4 years.

Unfortunately they don't

Unfortunately they don't release shitty games, so it won't ever bite his ass EVER. THQ is known for sub quality games, karma doesn't exist. Now go grab a knife and say karma is a bitch 3 times faster then the fastest person if you can't slit your throat and be done with it.

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