THQ is one of the few developers who focus on kids games. Unfortunately for the company, those game are no longer that profitable.
"The kids' business, as you know, has been a huge focus of THQ for many years," THQ CEO Brian Farrell told the Wedbush Morgan conference attendants. "But there has been a trend away from licensed TV and movie games, and it's become much more competitive for all participants."
"Back when we took the Pixar license on several years ago, Pixar was the only CG animated film company, and now there are several... up to 10 or a dozen CG animated films each year," he said.
"So it's much more competitive - which means that the kids' pie is getting sliced in smaller pieces, which makes it less profitable."
THQ has the rights to publish just one more Disney/Pixar-based game before the end of 2011.
Comments
THQ Suffering From Shrinking Kids Games Market
So, go back to producing great games for hardcore gamers... there are ALWAYS hardcore gamers.
THQ Suffering From Shrinking Kids Games Market
so hardcore gamers with boomerang remote in their hands can buy more games for 80usd of their momas salary and drop out of school like most americans cuz slaughtering identical low poly zombies kept you from doing your homework
THQ Suffering From Shrinking Kids Games Market
so what your saying is your business model failed to adapt to the changing nature of your business. so close the studio, no one will miss you as kids don't know/care who makes games.hardcore gamers are the only ones who care and almost no one cares about there views any more.
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