Ubisoft's Weidemann: I Can Double League Of Legend Revenues

Speaking at GDC Europe in Cologne, Ubisoft senior online game supervisor Teut Weidemann argued that Riot can easily double League Of Legends' revenues while driving away 60% of its current player base.

Using Riot 2013's financial results, Weidemann noted that the average League of Legends user spends just $1.32. "User acquisition with ARPU that low is hard," he said. "I haven't seen a League of Legends banner ad on the internet, and that's because they can't afford to."

Weidemann then used his knowledge of the industry along with some clues from his colleagues at Riot to calculate that only 1.2 million of LOL's 32 million players are paying customers. Each paying customer spends around $35, netting Riot $42 million per month but only due to the game's massive reach.

Weidemann confirmed from people working at Riot that LOL's conversion rate is indeed less than 5%.
"5% is pretty bad," he affirmed. "My conclusion was that League of Legends gives too much away for free and it doesn't sell power. Riot could sell exclusive premium champions - they could, but there would be a Riot in the customer-base... If they let me change League of Legends I could double its revenue, and they could afford to lose 60 per cent of the customer-base and still do twice as much money."

In the end, Weidemann advises developers not to adopt League Of Legends' monetization strategy. "With 70 million people, if 5 per cent pay, that's a whole lot of money," he said. "For Riot [raising conversion rate] is not a priority, but if you want to adopt its monetization system you should ask yourself if can you do that successfully."

"This is my key recommendation here: League of Legends is an exception. It should not be a role model for your monetization system... You shouldn't look at League of Legends if you want to learn about good monetization."

"Riot can afford it. You might not."

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Comments

Shut up blowhard.

What a fucking tool. Maybe the LOL people actually wanted to make a great game, which might be why so many people play it despite that huge lack of advertising. How about this? How about you fuck off & let companies that make great games because they want to, actually do so & make a shit ton more money from it than you ever will & stop making claims about what you think you could do with someone else's IP to make it more profitable? How about you stick what little money you have, right where your big fat fucking mouth is & do something right for a change. Oh wait, oops, I forgot, the gist of everything the guy said was an explanation of how & why to do it wrong, which is what Ubisoft has proven to be best at. Are you looking to jump from a sinking ship there guy?

$42 million - Did I read that right

From what I took from this is that Riot makes $42 Million a month and Mr. Weidemann would like to double that. Is $42 million not enough per month? I know revenue is not profit but I'm sure they still in the millions. This is very sad. I hope the gaming industry weeds people out like this. Then again, a new age of gamers is coming and from what I have seen from my own kids is that they are willing to pay for things that I once thought should be included in the game in the first place. This is the reason why I don't really play games anymore. It always seems like there is someone out there always trying to milk you for every penny.

Yeah this guy just talks and

Yeah this guy just talks and talks so he can justify his job and wage. Such a bag of wind! 1.2/32 million people is about 4% that actually pay for the game. You start charging to win and they will lose a lot more they 60%. I mean who in there right mind would want to play knowing that some idiot with a lot of cash is going to whip you no matter what your skill is. Unless you start paying you will take all the fun outta playing this game. The 1.2 Million will keep playing b/c they like the game enough to pay for it but you would be lucky if you could sustain a player base of 1:1 (1 person paying the other not) if you moved to a pay to win model.

Riot has one of the best free

Riot has one of the best free to play models out there. This douchebag is exactly the kind of idiot who creates pay to win shit thinking only about revenue, then his player base constantly diminishes because people quickly lose interest in a game about throwing money at each other.

he has the right to shut the heck up

who asked for his recommendation bulshiit . their free to play ghost recon is too much bulshit that only nooob people go play it . yeah screww you ubisoft and your pay to wibn games . pay in ghost recon at level 20 and over kill level 41 guys even when they are skilled . i admit he doesnt even know what he is saying jsut acting like some one knows alot about f2p games . such an idiot . not every thing is making money . he is jsut too mad of riot making money with big fans every thing he says is bulsht

i hate slick people like this

i hate slick people like this having dealt with some. Argument - yeah, make 100% full of banners and give away nothing for free = 300% profit. Reality = noone plays. So that guy is just full of shit loudmouth who is stuck in statistics and conversion rates while has no ability what so ever to relate to things as gamer

The guy is obviously jealous

The guy is obviously jealous of their success and thought a lot about taking it from them. If Riot followed his directions then his team would have a chance at cloning LoL and doing the exact same thing. Thing is currently his team cannot do that because it is big risk in assuming all LoL players will play his game and give him 5% too. That is why he wants to see less players + pay more, easier to steal business that way because it becomes a market you can tap into.

smelly cellophane

Not sure if you can double their revenues but if you want to lose the whole userbase just add your Uplay DRM. Ubisoft in a nutshell: great games.. wrapped in a piece of shit.

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