Xbox 360 Enjoys Highest Attach Rate

Data released by both Nintendo and Microsoft independently, revealed that the Xbox 360 enjoys the highest attach rate in the current consoles generation.

Attach rate is the average number of titles each console owner bought. According to Nintendo's data, Xbox 360 enjoys an attach rate of 6.6, followed by Wii which sold 5.5 titles per console sold. In the third place - as usual - came Sony's Playstation 3 which has an attach rate of 5.3.

Expectedly, Microsoft is using the aforementioned figures to brag about its software sales success. "[Attach rate]can be an indication of the health of a system", commented Anita Frazier, analyst for the NPD Group, before adding that it can also be used in misleading ways. "As a system gets further along in its lifecycle and perhaps hardware sales start to diminish, the tie ratio tends to go up because software sales are the bigger draw. If a hardware system is doing gangbuster sales, then the tie ratio can go down even if there are lots of overall sales."

For each Wii sold, Nintendo sold 2.4 first party titles, compared to Microsoft and Sony's first party attach rates of 1.4 and 0.9 respectively. The most recent hardware sales data indicates that Wii has sold a total of 35 million units to date, Xbox 360 sold 22 million units and Playstation 3 sold 16.5 million units.

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Comments

Xbox 360 Enjoys Highest Attach Rate

I'm not surprised by any of these statistics. Nintendo has always offered the largest number of first-party games, Xbox players have almost always owned the largest number of games per console, and the PS3 pretty much always has the most disappointing statistics.

Xbox 360 Enjoys Highest Attach Rate

so X360 claims a win over PS3 with attach rates?let's put this in perspective shall we? so in 3 years since release, each X360 has an average of 6.6 games. that's 2.2 games purchased per year per unit on average. in 2 years since release, each PS3 has 5.3 games. that's 2.6 games per year per unit on average.nothing wrong with liking one console over another, but twisting numbers is petty fanboyism.

Xbox 360 Enjoys Highest Attach Rate

Anon@8:28 - perhaps you should look at the title of the chart. it says "after 23 months on the market". since the first year it came out, the attachment rate for a 360 has always been roughly 5-6 games per console.now that i've put it into perspective for you, you're clearly a f*cking idiot. it's no wonder you're a ps3 fanboy.

Xbox 360 Enjoys Highest Attach Rate

at 20:19 - its sad how you and other ps3 fanboys disregard reality (i.e. all the data in this article) and live in your own make-believe world where your ps3 can be king. back here in the real world, not many people will call the most expensive and worst selling console the "real deal".

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