XBox Full Circle

Xenon, XBox Next or XBox 2 are just some of the names, describing Microsoft's next-generation console, that you may have come across. Many industry sources are claiming now that Microsoft is planning to add to that list the name, XBox 360. The change of heart by Microsoft does not mean that the name is final but that we may see a lot more of it during the pre-launch period as Microsoft, indirectly, tests the waters with it.

One of the more entertaining stories regarding the next-generation battle has to do with Microsoft's name research for its upcoming console. Very early on Microsoft decided that it wouldn't settle for XBox 2, a name which would seem very appropriate as the console is planned to be the XBox after the first one. Microsoft, in its infinite wisdom, decided that a name with the number 2 would make its product seem inferior to its rivals, PS 3 and N5, with users believing it to be less cutting-edge than the competition. Since Microsoft's view of its consumers must be that of a rather dull money tree, the obvious choice would be to call it XBox X edging ahead of all of the competition, leaving consumers stunned and confused but impressed nonetheless. Microsoft would claim that its product numbers will always move up in tens and that would be it.

Unfortunately Microsoft decided to christen the console project Xenon, and to circulate stories regarding an XBox Next name which most found tiresome and slightly heavy on the Xs. The first time the name XBox 360 was first mentioned was last year when MS commissioned a survey to gauge consumer reaction regarding possible names. The full list of names tested was : Xbox HD, Xbox 247, Xbox E, Xbox 2, Xbox EV, Xbox 360, Xbox FS, and Xbox NE. The fact that MS seemed to prefer the 360 name however, became evident later when the same consumers were also asked which of the names, Xbox 360, PlayStation 3, or Nintendo N5, they thought sounded more next-generation.

So, to recap, XBox 2 is no-go and XBox Next is history while Xenon is strictly in-house. For now we have to accept XBox 360 but consider this; if 360 degrees is a full circle would that mean that MS believes that the XBox has come full circle? Wouldn't that also suggest that the new next-gen console may share many features of the original and therefore not be that high-tech? Does Microsoft believe that the original console deserves a full circle tribute? Another possibility is that MS doesn't think its consumers to be bright enough to know how many degrees in a circle or does the 360 refer to the USD price?

Have you got any suggestions for a name for the new console? If you are willing to help Microsoft, on a strictly pro bono basis, please use our comments section.

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XBox Full Circle

""....the number 2 would make its product seem inferior to its rivals, PS 3 and N5, with users believing it to be less cutting-edge than the competition."Oh yeah, everyone thought the Xbox was waaay less impressive than the PS2 for that very reason. Ya.Dumbasses :)Good article, btw.

XBox Full Circle

Z-xbox, xbox-zx or just change the look of the Xbox and make it into a different letter or shape it differently .... microsoft sphere, would be cool ... nextbox is good but something has to be futuristic and xbox sounds kiddy so kinda hard to make it seem futuristic when compared to gamecube revolution, and x2 is a game you idiots anyways using the consoles performance wouldnt be a bad idea like in cars they do it all the time like 350z is a 3.5 liter, and 3000gt is a 3.0liter ... an aerodynamic design for the next MS console would be cool like just looking at it make it fast and uncatchable hmm xbox potential

XBox Full Circle

Bill should think like Prince or Jenifer Lopez or Puff Daddy and reinvent the xbox by giving it a REALLY CRAP name that everyone can laff at, like X Biddy, or X-Bo or The Console Formerly Known As Xbox

XBox Full Circle

They should call it "the pollished turd in a box" because they are going to ruin all of their customer base... not being able to play xbox 1 games is really going to hurt them in the long run... thats what gave sony such a huge customer base to begin with the ability to continue playing your old games... not only that.. I think ms burned too many bridges with the xbox 1... I bought 1 when it first came out, then they decide to use a different dvd drive in the newer ones and change the disc format a lil bit so the old x-box's wont play the new games... my xbox wont play anything newer than soul calibur 2... it just keeps sayin "disc is dirty or damaged"...I know when the new stuff comes out, im not buyin anything with microsoft on it thats for damn sure..

XBox Full Circle

Hmmmmm, Such a hard thing to do it is pick a name for a new console that produced such a fantastic machine before... I thought about a couple of names or so that I've decided to throw out here let's see what ya like.XmB (X-micro Box) Be cool have XmB stamped on the top of it. :)MX306 (MicroX306)*or another concept change the shape of the formally X-box console to more of a spherical shape with a flat bottom then call it MSX360* (MicroSphere X 360)

XBox Full Circle

cant call it the MSX360 because MSX is the name of a microcontroller for servos.360 is a bad idea, they must have picked it at random.NeXt BoX seems find, but a bit clichéXmB (X-micro Box) wont work because it will be the same size (or at least the same volume) as the original.How about YBox, and then ZBox, and then IRANOUTOFLETTERSBox

XBox Full Circle

If Microsoft are reading then I have the perfect name and marketing plan for your console. I specialise in Marketing extreme sport equipment (kites, Paragliders etc). And will the right budget can help you look like the bees nees (muts nuts :-). Drop me a line.Pascal C-J

XBox Full Circle

Hmm... anything regarding "Extreme" should be left out... because, as much as we love the games... they just aren't really "extreme" compared to, I don't know, jumping in the Arctic Ocean naked. :) Lets go with "Mediocrely Risky Box"!or maybe "You'll weight more than you did last month for playing this too much...box.." :)

XBox Full Circle

wtf is with sticking with X sumthing, i mean realy you could have a name that sounds nothing like x-box, open your mind peopleor how bout who gives a flying f**k whats its called, as long as they actually make it look less like a black brick and give it more than a handful of decent gameshot damn!!

XBox Full Circle

I am with microsoft on xbox 2 being a bit inferior in the name but xbox 360 just sounds cheesy. I had in my mind nextbox for some reason but that's cheesy too. I beleive they will throw a tonne of names out that are not even remotely related to the name they really have in mind. I don't think they will let the name out of the box untill we get closer to the release date, as with any real tech specs. I beleive they are playing a bit of cloak and dagger with sony and vise versa, putting names and specs out that are incorrect just to lead them down the wrong trail. My thoughts.

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