The San Francisco City Attorney's office is investigating the "acts of sidewalk vandalism" committed by Zynga in its latest Mafia Wars: Las Vegas marketing campaign.
Launched earlier this month, the Las Vegas expansion to the popular Mafia Wars social game has been promoted virally in several cities. The viral campaign featured stickers of fake $25,000 bills on sidewalks, as well as decals of broken windows left on car windshields, each inviting passersby to visit the game's site.
Deputy City Attorney Alex Tse in San Francisco called the fake money stickers "documented acts of sidewalk vandalism", and described the ad campaign as "illegal and actionable".
"The City Attorney takes violations such as these very seriously, and intends to pursue every available cause of action aggressively against Zynga for these illegal marketing tactics," Tse affirmed before directing Zynga to provide all information regarding the campaign, identify involved parties, and provide a proposal for a solution.
Ten Million players have already tried Mafia Wars: Las Vegas to date.