Last March, EA CFO Blake Jorgensen assured investors that the company hasn't "seen any damage" to the Battlefield brand due to the litany of technical issues that plagued Battlefield 4 for several months after launch. Today however, DICE LA producer David Sirland admitted that this isn't quite true.
"I can absolutely say that we lost [player] trust in the game's launch and the early parts of the year," he said. "We still probably have a lot of players who won't trust us to deliver a stable launch or a stable game. I don't want to say anything because I want to do. I want them to look at what we're doing and what we are going to do and that would be my answer. I think we have to do things to get them to trust us, not say things to get them to trust us. Show by doing."
But this time around Dice is taking precautions not to repeat the Battlefield 4 fiasco. To that end, the studio has pushed back Battlefield: Hardline launch to next year is response to fan feedback from the game's ongoing beta which started in June.
"It's just a giant project, any Battlefield game is a giant project," said Sirland. "And the more input you can get early, the better, and the more you can be open with changes you're making or ideas you have, the better, I think. Because our community is much smarter than we probably give them credit for."