Breaking its own day-one sales records, Call of Duty: Modern Warfare 3 has become the biggest entertainment launch ever with an estimated sell-through of more than $400 million and more than 6.5 million units in North America and the United Kingdom alone in the first 24 hours of its release, according to Charttrack and retail customer sell-through information.
This marks the third consecutive year that the Call of Duty franchise has set day one launch records across all forms of entertainment.
Last year, in North America and the United Kingdom, Activision's Call of Duty: Black Ops had estimated day-one sell-through of $360 million and in 2009, Call of Duty: Modern Warfare 2, set day-one records with estimated sell through of $310 million, according to Charttrack and retail customer sell-through information.
"Other than Call of Duty, there has never been another entertainment franchise that has set opening day records three years in a row," said Activision Blizzard CEO Bobby Kotick. "Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for Star Wars and Lord of the Rings, two of the most successful entertainment franchises of all time."