Hitman: Absolution marketing team managed to top the nuns killing trailer controversy with a Facebook application that allowed users to call hits on their friends while insulting them.
When calling a hit on a friend, the "Hire Hitman" website allowed its users to select a reason for the kill from a list of reasons such as having "big ears," "small tits" or "a tiny penis" among other profanities. The site would then post about the hit and its reason on the victim’s Facebook wall.
The website stayed alive for less than an hour before a flood of Facebook and Twitter complaints forced Square Enix to take it offline.
December 4, 2012 - 3:48pm