A new study that monitored several social games from July to September 2012 found that 85% of new players don’t ever play those games again after the first day.
Moreover, the study found that 95% of the players who started playing during the first half of the study period became inactive before it ended.
The study was performed by audience management firm Playnomics. Other insights it exposed include the revelation that casual gamers spend the least time and the most money on their games on Fridays and Saturdays. The exact opposite happens on Mondays and Tuesdays which see the highest average play time but the least amount of money spent in the week.