Activision Disappointed For Lack Of E3 Price Cut Announcements

Commenting on this year's E3, Activision CEO, Bobby Kotick, told Bloomberg that he "was disappointed not to see any sort of aggressive price cutting."

"Of all the things that the hardware companies need to be doing right now, it's recognizing the difficulties of the economy and pricing their hardware appropriately," añadió.

This comment is in line with Kotick's earlier comments when he said that "in the economic circumstances that the world has found itself in, there really is a difference between a $199 game system and a $299 game system."