Le patron d'Oculus : la réalité augmentée n'est que du vent

Virtual Reality and Augmented Reality get mixed up a lot, but Oculus CEO Brendan Iribe believes that AR is over-hyped.

“It’s one thing to make marketing videos, it’s another to actually try the experience and say ‘I want to buy that’,” a-t-il fait valoir. “Oculus Touch is an experience that’s ready for consumers – we’re not hyping that up with marketing videos, we’re showing consumers. Most people come out saying it’s something that they’d want to own, that it’s something they’d want to do a lot more of. They want experiences built around that kind of user experience. That’s ready today.”

While Virtual Reality (VR) replaces its user’s world entirely by a virtual one, Augmented Reality (AR) modifies his view of reality by superimposing computer-generated sensory input such as sound, video, graphics or data.

Iribe argued that Augmented Reality tech demos only give an idea about the technology’s potential rather than a specific product that can be used today. Moreover, he believes that the primary market for AR might well be professionals and businesses.

“It’s not compelling enough for mass-market consumers yet,” Iribe said. “That could change at any time. Oculus changed it with a Kickstarter. It could change at any time, but it’s not there yet.”