Sony: One Third Of PS4 Owners Came From Xbox And Wii

Sony is claiming that nearly half of PlayStation 4 owners didn’t own PlayStation 3.

Citing a recent study conducted by Sony, PlayStation’s American VP of marketing John Koller revealed that 31% of PlayStation 4 owners had an Xbox 360 or a Wii, but never owned a PlayStation 3.

The study also found that 17% of PlayStation 4 owners didn’t buy any consoles at all before buying it. Put together, this means that 48% of PlayStation 4 buyers are new to the platform.

Additionally, Koller noted that hardcore gamers make up the majority of PlayStation 4 buyers. “The person that we’ve picked up since launch primarily is someone we call the connoisseur, someone that loves, unequivocally, loves games,” a-t-il déclaré. “They are the people who, when you walk in [to their home], there’s no books on their book shelves. They’re all game packages. They’re the people who stood in line at midnight [for the console’s launch]. They really are a fantastic consumer for us. They’re a great part of the PlayStation nation.”