EA Forces Micro Transactions On All Of Its Future Games

Electronic Arts CFO, Blake J. Jorgensen, revealed that the company has decided to include micro transactions in tous future games.

Micro transactions will be available in “wherever possible” in all EA games “either to get to a higher level to buy a new character, to buy a truck, a gun, whatever it might be,” he explained during his keynote at Morgan Stanley Technology Media & Telecom Conference this week.

EA has already made the required technical preparations to make sure that micro transactions and their payment processing go as smooth as possible.

“We’ve got to have a very strong back-end to make sure that we can operate a business like that,” explained Blake. “If you’re doing microtransactions and you’re processing credit cards for every one of those microtransactions, you’ll get eaten alive. And so Rajat’s [Taneja, CTO at EA] team has built an amazing back-end to be able to manage that and manage it much more profitably.”