Sony veut attirer les possesseurs de Xbox 360 avec de nouvelles offres groupées pour la PS3

Sony’s vice president of hardware marketing John Koller revealed that the $270 PlayStation 3 – Uncharted 3 bundle was designed with a specific audience in mind: existing Xbox 360 owners.

“We have seen a very high interest rate from Xbox 360 consumers wanting to purchase a second console,” a-t-il déclaré. “We’ve held up Uncharted 3 as our flagship product over the last year and it’s a good opportunity for those types of consumers to come over and own a second console in their household. We saw the same kind of thing happen in reverse during the PS2 years when a lot of PS2 consumers said they wanted to get an Xbox because of Halo and some other games. So we think the strategy works and it’s a good one.”

Koller then affirmed the company’s commitment to the PlayStation 3. “We’re going to continue supporting the PS3 for the next few years,” a-t-il déclaré. “Absolutely. And we’re going to continue supporting it not only that long, but as long as there is a development spigot that’s running hot. And I can tell you right now, the development spigot for PS3 is very hot. A lot of great games coming. Same thing with PS2…it’s kind of stuck around as that old warrior, many years after its launch. But there’s still games launching for it.”