Xbox One might be a few months away from launch, but that doesn’t mean that Microsoft is going to ditch Xbox 360. On the contrary, the company plans to sell another 25 million Xbox 360 units over the next five years.
"We believe over the next five years we can break a 100 million unit installed base," said Microsoft senior vice president of Interactive Entertainment Yusuf Mehdi. "That's something we're shooting for, it's not a financial plan as such, it's just rough numbers if you will. To sell another 25 million, half of those will probably come from replacements, but half will come from new buyers."
"And the way we'll break into those segments is by hitting new price points, getting new classes of entertainment to come with the Xbox, and breaking into new customer segments. So you'll see the Xbox 360 continue to exist, even as we launch the next generation Xbox One."
Earlier this week Microsoft Game Studios executive Phil Spencer teased that Microsoft will make a large Xbox 360-related announcement during E3 2013 and that that would support the platform for “years to come.”