Nintendo: Fan Campaigns Have No Effect Whatsoever On Our Decisions

Operation Rainfall (a.k.a. oprainfall) is commonly seen as of the most successful gaming community campaigns. Launched on June 23, 2011, oprainfall aimed to persuade Nintendo to localize Wii RPG games: Xenoblade Chronicles, The Last Story, and Pandora's Tower. The campaign was deemed a success as Nintendo released all three games in Europe and Australia by the end of 2011.

When asked about fans' influence on Nintendo's decision making, Nintendo of America president Reggie Fils-Aime was blatant that this sort of thing "doesn't affect what we do."

"We certainly look at it, and we're certainly aware of it, but it doesn't necessarily affect what we do," he elaborated. "I'll give you an example. I mentioned earlier that our head of product development had a bet on X versus Y -- we also had a bet around localizing Xenoblade. I wanted to bring Xenoblade here. The deal was, how much of a localization effort is it? How many units are we going to sell, are we going to make money?"

"We were literally having this debate while Operation Rainfall was happening, and we were aware that there was interest for the game, but we had to make sure that it was a strong financial proposition. I'm paid to make sure that we're driving the business forward -- so we're aware of what's happening, but in the end we've got to do what's best for the company. The thing we know [about petitions] is that 100,000 signatures doesn't mean 100,000 sales."

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he got one thing right

and that was that they dont make decisions based on petitions. Simply because nintendo STILL uses child slaves who are raped or killed in their mineral operations in africa for production of their hardware. MOTHERFUCKERS


This is just poor business practices. As a company you need to think of two things. How do we appease the customer while making money for the stock holders. It is that simple. The reason Nintendo has been trailing since at least 1996 in the US is because they believe they are smarter than the consumer. Microsoft (and I have to use Sony loosely here) understand the US consumer, they listen, they have community managers, focus groups, beta programs, etc. A successful company is going to listen to the consumer and deliver what they want, not what they THINK YOU WANT. Or at least give the illusion that they are doing so. To admit that you do not base judgments off your customers demands is just shooting yourself in the foot. Way to make you loyal customers feel like they are in a one-sided relationship. At this point Nintendo should cease hardware development outside of a console and focus on 1. Mobile development for the 7-14yo demo. 2. Begin licensing profitable IP's like Mario, Zelda, and Metroid on the PS4 and Xbox One. 3. Continue merchandising for the 7-10yo demo. 4. Collaborate with Disney for movie & cartoon development. 5. Collaborate with Disney for Mario and Zelda placement in Disney Land & World. Possibly a "Mario World" ride or attraction. Just my two cents.

wow most of these posts are

wow most of these posts are just stupid retards. nintendo has always done things their way from when they made playing cards. ' for the best of the company's business is, will this product sell and how many. so it means how much will it cost to localize it in per-region (us,euro,asia, etc). 100,000 world wide = loss profits. 100,000 per region maybe profits. why do you think companies like sony, micorsoft, ea wants digital download sales. unlike sony, nintendo dose fallow up on consumers pleas. yes f u c k you SONY. take away otherOS, when it was marketed as a multi-media/pc console and more than 100,000 ppl requested to bring it back.


If you don't listen to your customers then you will no longer have a successful buisness but a stagnate one. No wonder nintendo has been going dowhill since the release of the nintendo 64.

I have to agree, the n64 was

I have to agree, the n64 was nintendos great console. The cube failed and gave sony and microsoft room to grow. The wii was a hit with casual players but those folks arent reliable in terms of profit since they have no brand loyalty.

Nintendo - the company I

Nintendo - the company I never liked and will never buy from. "but in the end we've got to do what's best for the company" no shit, what about best for your customers too? Guess that's out of the window. Greedy bastards.


Jesus Christ, the word fuck is flying left and right in comments from this post and I hadn't even said shit yet. And yeah, Nintendo does listen and change stuff based on what masses of idiots say, every corp does, just look at Microsoft bending to the will of cheap people wanting second hand copies. Truth be, if there was no second hand copies, prices of games would probably fall to $30 a pop day 1 new, then all those same ppl that complained would be happy cause they're cheap bastards. -Edit, yes the world revolves around me so fuck you before you even get to reply that.

if thats the case

then why didnt shitendo give in to a million strong petition to stop them from using child slaves in their mining operations. The very same ops that result in kids dying and being raped then you naive scum sucking dirtbag

"How many units are we going

"How many units are we going to sell, are we going to make money?" I'm so sick of this mind set in the games industry. Just fucking localize your games and stop trying to predict what we gamers want. This is why I don't support Nintendo. Well that and the fact that they can't make a proper console anymore. Seriously, why would you name it "Wii U" instead of "Wii 2" making the average retard (joe) think it's a freakin Wii accessory, thus not bothering buying this overpriced piece of shit.

Wow, what a terrible title

Wow, what a terrible title for the article. He doesnt even say "FAN CAMPAIGNS HAVE NO EFFECT WHATSOEVER ON OUR DECISIONS", the writer of the article put words into Reggie mouth. He actually says "We certainly look at it, and we're certainly aware of it, but it doesn't necessarily affect what we do," What he means is that fan campaigns don't have a DIRECT impact on there decisions, but they do pay attention to them, which in turn means that they do take them into account.

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