Ubisoft Is Changing Its Anti-Piracy Tactics To Be More Friendly

It seems that the idea of making legitimate customers' experience better than that of the pirates has finally reached Ubisoft.

As usual with Ubisoft, everything revolves around fighting piracy. The new initiative, championed by the company's vice president Chris Early aims to do so by adding companion services like mobile and social hooks to keep users invested in legit copies.

"The question is, with enough on-going content development, content release, engagement at the community level, can we create that kind of MMO value system?" said Early. "I think we can. As the rest of the game industry continues to evolve, the more you hear more about cloud gaming, the more you hear about companion gaming, the less a pirated game should work in all of that environment. So, therefore the value of that pirated content becomes less."

"Will some people still pirate? Yeah, they will. Will the person who really wants that broad experience pirate? We hope not."

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When will they realize that

When will they realize that pirates will never be paying costumers even if they make game 1000000% uncrackable singleplayer game only a handful of pirates would buy it unless it was really really good (unlike any recent Ubisoft game) and not cost a fortune.

dear ubi

the games i have bought from you have caused me major headaches. I just want to slip the damn DVD in, install, play.

What i get instead is this:
Install, game wont launch(drm crap, gamelauncher.exe), 30 minutes of online searching for people with same problem, uninstall some conflicting product (like a demo of another game), need to create account or remember account that you last used 2 years ago, some patching, play, run into many many glitches or slowdown(lousy port or rushed out), 1/3 through the game freezes/impossible to continue(Homm) without going back, wait for patch 4 months(homm again). Not to mention "we're updating servers, game is down for 1 day" or "unable to connect to server"(drm crap)

That experience costs me 50eur give or take. And there is at least 3 games that fit the template.

Now i dont usually pirate, but this is what u get for free: DL->Crack->play + no annoyances, no origin, no sign ups, no internet connection required/drop etc.

I'm not promoting piracy here. How come VALVE has it painless? How come BLIZZARD has it painless? THEIR SYSTEMS WORK! Why do you fuck your customers UBI?


Because all I want from a game is that it updates my facebook status or wall when I get an achievement or tweet some crap while I play. I consider those 'features' reason enough to pick a pirated copy over a legit one that forces me to use social networks in order to play. Good call Ubisoft...


Mofacker, first Megagames comment I completely agree with in sometime. I'd pirate a game just to avoid facebook as well.

the main problem with the

the main problem with the last two decades of anti-piracy systems, is that they all inherently cause more issues for those that buy the game. none of the systems used has ever done more then give the people who crack games, a few more days of challenge. but legitimate users can have long ongoing issues. i still can't play my old copy of fear on my last pc, without cracking it first. took three days after buying it, before someone released a no-dvd patch that allowed me to play the game i paid for. those kind of problems don't really happen to pirated games... sadly, crackers seem more concerned about making a game playable, then a lot of developers out there.

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