Nintendo Boss: Pleasing The Audience Trumps Artistic Value

Nintendo is known for being one of the most innovative and artistic game developers, but company president Satoru Iwata revealed that the company’s real priority is creating whatever works for the audience.

"Nintendo developers are extremely insatiable when it comes to whether what they make resonates with customers or not," he said. "They'll do anything to achieve it. Both (Shigeru) Miyamoto and I repeatedly say, 'It's not like we are making pieces of art, the point is to make a product that resonates with and is accepted by customers.'"

"Creating is like an expression of egoism," he added. "People with a strong energy to create something have a 'this is the strength I believe is right' sort of confidence to start from. Their standpoint is that this is the right thing to do, so this must be what's good for the customer as well. But the final goal of a product is to resonate with and be accepted by people. You can't just force your way through. By saying, 'The point is to be accepted,' I mean, if you go to a customer with your idea and you realize they don't understand it, it's more important that they do and you should shift your idea."

Add new comment

This question is for testing whether you are a human visitor and to prevent automated spam submissions.


Haha Nintendo

Out of the three big consoles atm, Nintendo is the only one I have to be not just be stoned, but blazed out of my freaking mind to play. Yeah, I partially agree with that one statement. Nintendo needs to put on their big boy pants and make games that an ***** can enjoy. All nintendo has for adults is nostalgia factor for a couple of their series. I liken Nintendo to pop cap games.

Nintendo just needs to do

Nintendo just needs to do what everyone teased with the Wii. They'd sell at least a million vibrator attachments in the first year if they just got their big boy pants on and stopped fapping in the wind over the kiddy demographic, **** kids.

the problem here is every new

the problem here is every new gamers want games to look pretty and not creative. hell look how many COD and halo series. its all the same ****. o course the ps3 dosent use its full power that its suppose to have, unlike the xbox. skyrim is not the same on ps3 compared to xbox360. ps4 isnt that great itz a beefed up ps4. its best to stick wit what we go. nothing new in gaming will come anytime soon


Yeah nothing big can change now that the consoles can finally run mid range PC spec games. Nothing much can change with you know, AI having massive amounts of memory to use now! Nothing good can happen as they have more powerful GPU's and CPU's. Yeah man we might as well have stuck with SNES, its all the same thing anyways... Dumbass lol.

Are you guys completely retarded ?

Wii-U was brought out WAY WAY WAY too late to the this gen, its cost made no sense, the games being made were all pg mockups and anything attempted bombed hard because HARDCORE GAMERS WANTED POWER, which they already had with there ps3/360... so it was a stupid purchase. And now with ps4 at 399... nintendo has absolutely no chance in sweet hell of selling anything... who would purchase a wii-u for 299 and get last gen crap, when you can spend the extra 100 and get a insanely more powerful system better game selection etc etc etc etc etc.. good bye nintendo.. you didnt listen at all if that was what you think you were doing.

Add new comment