In a statement to the press, Nintendo affirmed that it is "absolutely not trying to provide social commentary" with the upcoming launch of 3DS life sim Tomodachi Life and that it has no intention of embracing the #Miiquality fan campaign's demands for same-sex relationships within the game.
The #Miiquality fan campaign was started last month following Nintendo's announcement that the Japanese game Tomodachi Life was coming to the U.S. in June.
— Miiquality (@Miiquality) May 5, 2014
"Nintendo never intended to make any form of social commentary with the launch of Tomodachi Life," said Nintendo. "The relationship options in the game represent a playful alternate world rather than a real-life simulation. We hope that all of our fans will see that 'Tomodachi Life' was intended to be a whimsical and quirky game, and that we were absolutely not trying to provide social commentary."
Japanese players often dress up their Tomodachi Life characters in clothes from the opposite gender as a way to have the appearance of in-game same-sex relationships.